Creating a Blog -
Internet Marketing for a Small Business
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"Go ahead
and bellyache about blogs. But you cannot afford to close your eyes to them,
because they're simply the most explosive outbreak in the information world
since the Internet itself. And they're going to shake up just about every
business -- including yours."
Business
Week, May 2, 2005
In early 1999 there were only about two dozen blogs, or topical journals running on the Internet. At the current time, there are over 19 million blogs on the Internet and this is growing at 30,000 a day. Blogs are easy to set up, low cost, and require no technical expertise to maintain. Each of your blog postings can be indexed quickly (within a few days) in the search engines because of the dynamic and focused content of each posting. And your blog posts can be syndicated (that is, published) so you can build an audience. Isn't it time you blogged? Your business blogged?
Adding
a blog to one of our sites doubled our visitor traffic in two months. Blog
postings showed up in Google within a day. They also made the site sticky
(visitors tended to stay there), brought repeat visitors, and drew interaction
from my visitors.
Carl Townsend
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