The Web Site Design Parable

Many people build beautiful web sites and invest well in making a site that is attractive and functional, only they never build a road to it. This is much like someone who builds an incredible theme park in a remote area with rides that simulate space travel and other exhibits that take the visitor into a magic world of lush beauty and exotic animals. Then this same person never builds a road to it - then wonders why no one visits it.

It is much the same with your web site. I generally encourage people with a small business when starting to build a simple web site. It should have a few pages that are very focused. It identifies the want or problem, tells how the business can meet it, and tells them how to contact you. Then spend some money building multiple roads to the site. Even though 85% of the traffic will probably arrive at the site through the search engines, even in the search engines you need to have multiple roads to the site.

This means two things:

1. You need to build your own roads to your site that position you well in the search engine, and this takes professional help.
2. You need to build as many roads to your site as you can from other sites. This takes some creative strategy work on your part along with, again, the professional help.
3. You need to build quality roads. Poor roads don't count.

We encourage you to use our professional services to get those roads you need that will deliver the traffic you want.

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