What is Search Engine Optimization or Web Site Positioning?

Search engine optimization, web site positioning, ranking, or search engine positioning is the science of getting your website to come up higher in the results of queries of the search engines on your category. Your site's position in a search engine query is the result of many factors - often over a hundred in a major engine. These include:

The basic design and layout of your page
How and where you use certain key words
The number and quality of the links into your page
How long your site has been in indexed in the search engine
How often you update the site
The popularity of your site
And even the reliability of the host of your site

Knowing how a search engine values these factors and how to objectively target your position in a given engine is critical for the position of your website in returned results, the level of your web site traffic, and for many, the effectiveness of your web site.

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