Here is the basic optimization strategy for positioning your site in the search engine. Keep in mind that the true process is non-linear and cyclic. Here are the basic steps:
- Define
your keywords and keyword phrases for the pages of your site you wish
to optimize. Try to choose phrases that are used often in queries but
have a minimum of competition. Also try to use keyword phrases that
will qualify people coming to your site.
- If your
site is already in the engines, determine your rankings, the links into
your site, and traffic. These are benchmark values you will use to evaluate
your success.
- Design
your pages so that the search engines will optimize on those keyword
phrases. Use tools to objectively measure the quality of your pages
as seen by the search engines.
- Define
your competition for your keyword phrases. Often tools used in step
1 or 2 can define these. Otherwise, simply search in a major search
engine to see who are the leaders for your keyword phrase.
- Quickly
force at least one external link to your site in Google and be sure
Google has found this updated page. A good possibility here is the DMOZ
directory, a local online business directory, or a directory for your
category.
- Submit
your site to the search engines and directories. This step, however,
has questionable value. It won't hurt you, however.
- Study
the links into your competitor sites. Negotiate and add reciprocal
links as
appropriate.
- Monitor your progress. Study the results. Modify your keyword phrases and redesign as necessary and repeat.
See Carl's book on Web Site Promotion and Search Engine Positioning for more...
Let us Help You with Your Web Site Design or Analyze Your Current Web Site...
Let
us Help You Get a Great Position in the Search Engines...
Do Your Own Search Engine Positioning and Save!....
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