Who Needs a Web
Site?
Introduction
What Can
You Accomplish with the Web Site?
Sell a Product or Service
Draw People to Your Store
Support a Product
Entertain
Establish credibility
Build relationships
Running for Office
Leveraging an Estate
Examples from Our Files
What is Your Specific and Measurable Goal with Your Web Site?
Know Your Core Values, Vision,
Objective goal
Aim for conversion
How are
you Different from Your Competitors?
Unique Selling Proposition
Using it Effectively
How Do I
Research My Web Site Idea?
What Web Sites Would Compete with You?
What are
Some Strategies to Get Traffic to Your Website?
What is the Best? Second
Best? Worst?
What are
Some Design Basics?
Key Phrase: It Links the Customer to Your Site.
Choosing the Search Phrase
Problem to Solution Oriented
It Has a Minimum of Competition
It is Used
a Lot in Searching the Web
How Do I
Get the Customer’s Attention and Keep It? Can I Measure Each Step?
Getting them to Your Website
Getting them to Stay
on Your Website
Getting them to Come Back
How Do I Measuring This?
How Do I
Getting Traffic to the Website?
The Basics of Search Engine
Optimization
Organic (Free) and Paid Engines –
Which is Best?
How Do I
Build Relationships with My Web Site?
The Online Newsletter
Using a Blog
What Type
of Budget Do I Need for the Web Site?
The Domain Name
Choosing a Host
Website Development
Search Engine Optimization
Web Site Maintenance
What are
Some Security Issues?
Firewall, Anti-Virus, Anti-Spyware
Backup
Protecting Your Email Address