Building Traffic to Your Web Site:

Marketing the Web Site

 

Introduction

 

Overview of Strategies for Building Traffic

 

What are the Top Two Methods of Building Web Traffic

What is the Worst Method?

         

What is a Search Engine?

 

What are the Basic Rules of Getting Your Web Traffic?

          Well-defined strategic vision

          The Magic Word: Links

          The Second Magic Word: Content

          Don’t Cheat the Engines

 

What is the Search Phrase?

Links the customer to your site.

Problem to Solution Oriented

It has a Minimum of Competition

It is Used Often in Searching by Many People

 

How Do I Use the Search Phrase in Designing the Site?

          Choosing the Title

          Choosing the Description

          Authoring the Body Text

          Headlines, ALT tags, META tags, and more

          Building a Site Map

 

What Are Some Strategies for Building Links to Your Site?

          Using the Directories

          Using Reciprocal Links

          Avoiding Link Farms

 

What are Local Directories and How Do I Use Them?

          What is a Local Directory?

          Using Google Maps

How do I Use Social Networks to Build Traffic