Building Traffic to
Your Web Site:
Marketing
the Web Site
Introduction
Overview
of Strategies for Building Traffic
What are
the Top Two Methods of Building Web Traffic
What is
the Worst Method?
What is a
Search Engine?
What are
the Basic Rules of Getting Your Web Traffic?
Well-defined strategic vision
The Magic Word: Links
The Second Magic Word: Content
Don’t Cheat the Engines
What is the
Search Phrase?
Links the customer to your site.
Problem to Solution Oriented
It has a Minimum of Competition
It is Used Often in Searching
How Do I
Use the Search Phrase in Designing the Site?
Choosing the Title
Choosing the Description
Authoring the Body Text
Headlines, ALT tags,
Building a Site Map
What Are
Some Strategies for Building Links to Your Site?
Using the Directories
Using Reciprocal Links
Avoiding Link Farms
What are
Local Directories and How Do I Use Them?
What is a Local Directory?
Using Google Maps