Creating web page titles that work

Creating Web Page Titles that Work

Did you know that the title on your page is the only part of your web page that you have total control over in creating click-through motivation to your web site from the search engines?

That's right. In ranking your page, the search engines give pretty serious consideration to the contents of the TITLE Meta tag for ranking your page. In addition, it uses this to list your site on the results page. Some engines (such as Google) will create their own description for the results page; but the contents of the TITLE Meta tag are moved to the user's result page exactly as it is. This means that the tag is very important and controls your ranking to some degree and also must motivate the user to click through to your site.

You may already know that glucosamine is very good for healing joint pain. Suppose you have a web site for selling glucosamine. Here are some possible titles. These are a little short for practical use (a good title is 5-8 words or 66 characters or less), but does illustrate a principle. Here are some possible titles, although a little short for what you would use in reality:

1. Glucosamine

2. Glucosamine heals joint pain

3. Glucosamine Heals Joint Pain

4. Joint pain

5. Joint pain healed with glucosamine

6. Joint pain healed with glucosimine

7. Glucosamine joint pain healing

8. GLUCOSAMINE HEALS JOINT PAIN!

9. Helping Joint Pain

Of these, I would choose #5. Your best bet is to combine #5 and #9 to get:

Healing joint pain with Glucosamine

Do you known why? The title leads with the user's problem. Title #6 has a spelling error but would position well if the user searched using the same spelling error. Did you know you can also measure objectively (and inexpensively) how well this title will work? Find out more about how to create the titles for your pages that will position you well and motivate the user to click through to your site.

See Carl's book on Web Site Promotion and Search Engine Positioning for more...

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