Apple Computers is apparently changing the innovative marketing strategy that has worked so well in the past. Guy Kawasaki pioneered the marketing evangelism strategy there in which the company sells a dream - not a computer. Others are drawn into the dream and they, in turn, share the dream with others. When others act on […]
Michael Powell, former head of the FCC, outlined what he considered the four freedoms of the Internet customer. This is now known as the Powell Doctrine, and is already affecting legal decisions about the freedom of the VoIP, or Voice-Over-IPs. Here are those freedoms:
Customers have the freedom to access legal content
Customers have the freedom to […]
“Freedom of the Press Belongs to Those Who Own One”
A. J. Liebling (1904-1963)
For the first time in history, the price of the press is effectively zero. How does that affect the flow of information in the culture?
Blogging gives you a press at near zero cost. A blog is an Internet online journal that offer running […]
Google has recently filed for patents on several methods used in its ranking algorithm. These patents confirm the existance of the Google Sandbox.
The Sandbox is an effect that many search engine optimizers have observed. When a new site is submitted to Google, it will position itself well for a week or so, then drop […]
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