Keep it Simple
Edward R. Tufte, when asked to summarize the goal of his work, said “Simple Design, intense content“. That’s a great summary statement for web design. If you want to see your web site rank and visitor traffic soar, avoid the splash screens and stick to rich, dynamic content with plenty of incoming links. Content rules.
Tufte should know. The New York Times calls him the “da Vinci of data” because of Tufte’s ability to see through complex information to rich and meaningful conclusions. For more information, see the April 2005 issue of Scientific American, p. 38.