Carl’s SEO & Web Design Blog

More and more businesses are choosing to use blogs. When General Motors wanted to stop rumors that it was discontinuing the Pontiac and Buick brands this spring, they took it directly to the customers with their company FastLane blog. Their blog draws over 150,000 unique visitors a month. And General Motors is not the only company with a blog - the list includes Microsoft, Sun Microsystems, Boeing, and a growing list of others.

A blog is simply and online journal with posts arranged in reverse chronological order - the latest is first. Blogs can easily be added to any web site, and some of the blogging software is free. The “cost” is in keeping it up-to-date and doing the research necessary to insure accuracy.

One of the major benefits of a company blog is that it is not so much a posting site as a listening post. They engage your company with the community. Although the blog posts are generally written by a single person (such as the company CEO), a blog supports comments from any reader. This engagement of a company with its target audience is essential for understanding the wants and needs of that audience and addressing them quickly and directly.

A second benefit is you are adding good content to your site with the blog posts, and this content is dynamic, constantly changing. The search engines love this.

Why not let us hang a blog on your website?

This entry was posted on Monday, June 6th, 2005 at 6:28 pm and is filed under Web Design, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.