Eyes on Google Results
When you are scanning the results of a search engine query, how do most people scan them? This is an important questions, as it determines where you should place your ad in the results for maximum exposure.
For the first time, an independent organization has studed this question using results from Google with a group of participants. With some search engines, how you bid determines if your listing is at the top of the page, in the column to the right of other listings, or in the body of the page. Also, the study shows the relationship of semantic indexing to the process as well as how peripheral vision is involved.
The report is $149, but you can get at overview of the results at:
http://searchenginewatch.com/searchday/article.php/3517551
For a sample of the report and order form, see: