Archive for August, 2005

Use organic or paid search engines?

Wednesday, August 17th, 2005

Organic search engines are the free search engines such as Google, Yahoo, and MSN that return results on a search term based on rules defined by the search engine. You pay nothing and have to work hard to get get a good position and discover the magic rules that give you that position. With paid search engines, in contrast, you pay for a position or bid for a position against your competitors. Which is better?

Organic Search
Engine
Paid Search
Engine
More click-throughs Less click-throughs
More trust Less trust
Power through
branding
Less branding
power
Free Requires financial
investment
Less control
on positiniong
More control
on positioning
Time-consuming
to get results
Quick results

In short, paid listings give you search engine positioning in a few days - you paid for the position. Organic listings are more trusted and provide mor click-throughs, but positioning your site is more complex and requires more work. Positioning well in the organic engines takes months instead of days.

Basic Security Issues: Anti-Virus, Firewall, Anti-Spyware, and Backup

Saturday, August 13th, 2005

We are constantly amazed at how many users ignore basic security issues on their computer. The end result is ALWAYS loss of critical information that can’t be recovered and extraordinary expenses rebuilding the system when basic security steps could have saved everything. The three basic security tools you should ALWAYS have on your system are the antivirus, firewall, and spyware eliminator. You should also have a strong backup system.

Anti-Virus

The antivirus tool should constantly monitor incoming and outgoing email for viruses. This tool is uses on a subscription basis. You install the basic tool. Every few days it should automatically update its virus dictionary. Once a year you purchase the subscription update. The tool should be (1) Installed (2) Active and (3) Updated. Don’t receive any email until this is done. It only takes a few seconds online before the first virus will hit you.

Firewall

A firewall protects against some malicious user from hijacking your computer and using it for their own purpose - which could include downloading proprietary information from your system or crashing your system. There are two types: hardware and software. Use both. A router is a small piece of hardware used to connect two networks. Without that router, you are an organic part of the Internet network and your system is available for anyone. The router contains a firewall and separates your computer from the Internet network. With broadband access, the router (with its firewall) protects your network, even if you have only a single computer in your network. Very cheap for the protection they give.

A hardware firewall in a router, however, can’t protect you from viruses on other computers in your network. It’s best to have the software firewall in addition. Norton’s Security product, for example, contains both the antivirus and a software firewall.

Anti-Spyware Product

Finally, a spyware eliminator (Anti-spyware) protects against advertising cookies and trojans. It’s a third class of software that adds security to your system. Microsoft now has a free Anti-spyware product you can download from their site free at:
http://www.microsoft.com/athome/security/spyware/software/default.mspx

Backup

Also, don’t forget to have a strong backup system and use it. We suggest using a product like Partition Magic to partition your physical disk into two or more virtual disks. Instead of just “C”, you now have “C” and “D”. Then put all your data (DOC, TIF, XLS, etc. files) on the “D” drive. If your system crashes, you only have to reformat and rebuild the C drive. Your data is intact.

If the physical disk crashes, however, you will still lose the data. To protect things here, purchase and external drive or perhaps even one of the keychain drives. Copy the D drive to this drive using the USB port or through a network.

To prevent data loss and expensive recovery of the system, be sure you have these on your system.

Which Search Engine Gets the Most Requests?

Wednesday, August 3rd, 2005

The Nielsen/NetRatings reports that during June of 2005 Google ranked #1 of all searches conducted online with 47% of the searches. Yahoo! followed next with 22%, and MSN was third with 12%. From the first quarter of 2005 to the second, both Google and Yahoo! had single-digit growth in their search requests at 6% and 9% respectively. In a surprise twist, however, both AOL and Ask Jeeves showed double-digit growth at 15% and 16% respectively, almost three times the growth of Google. MSN searches actually dropped by 4%, but (as mentioned) was still third with 12% of the searches.

Starting with Google Mapping

Tuesday, August 2nd, 2005

You can add maps to your web site using the Google Mapping API that is now available. It works with the major browsers, but use caution on others. You can see a sample page at:


http://www.netadventures.biz/maps.htm

It’s not hard to do a page like this. To start, go to:

http://www.getaholdofme.com/

You will need an API key to fill this out. At the left menu you can find a hyperlink to Google to get your API key. This is free, but you do need to register with Google and enter the URL for the home page of the web site where you will add the map. Copy the API to your clipboard.

Return to the previous site and enter the API and fill out the rest of the page. You can either enter the address and let Google geocode it to the latitude and longitude or you can enter the latitude and longitude from your personal GPS (if you have one or one you can borrow).

Note: Trusting Google to geocode it may give some amount of error, and won’t work at all if the street is new and not in Google’s geocoding directory.

Once this page is submitted, a sample map is generated and two pieces of the HTML code to create the map are shown. One short piece is pasted into the page where you want the map. The other piece goes at the very end of the HTML code (the instructions tell where.).

Now upload your page and give it a whirl. That’s all there is to it.

As you might guess, there is already a very good blog for those doing Google mapping. Find it at:


http://googlemapsmania.blogspot.com/

There is plenty of material on the Internet for taking your Google mapping further.

Web Page Sizing for Monitors

Monday, August 1st, 2005

In doing web design for clients, they often want nice wide pages in their web site for their high-resoultion monitors. The problem is simply that a big chunk of users don’t have anything more than a 800 X 600 screen. You force them to do horizontal scrolling to see your pages - not good.

OneState.com reports that the percent of each monitor size used on the web (global) now is as follows for the most popular monitor sizes:

Size % Users
1024 X 768 57.38
800 X 600 18.23
1280 X 1024 14.18

With percentages dropping quickly after that. For our business site during that last week we had 57% at the 1024 X 768 and 15% at the 800 X 600. We had one user log in at 640 X 480, a pretty dead resolution now.

What this means, in simple language, is that if you don’t design for the 800 X 600 user, you are losing 15-20% of your market. One method to do this is to keep your design page size no more than 800 pixels wide. A second possible solution is to have the web page query for the user’s page size and adjust the design from that information.