Use organic or paid search engines?

Organic search engines are the free search engines such as Google, Yahoo, and MSN that return results on a search term based on rules defined by the search engine. You pay nothing and have to work hard to get get a good position and discover the magic rules that give you that position. With paid search engines, in contrast, you pay for a position or bid for a position against your competitors. Which is better?

In short, paid listings give you search engine positioning in a few days – you paid for the position. Organic listings are more trusted and provide mor click-throughs, but positioning your site is more complex and requires more work. Positioning well in the organic engines takes months instead of days.