Archive for October, 2005

Where is Google Going Part III

Saturday, October 29th, 2005

Another way to see where Google is going is to look at the top hires they are bring into Google. Here are few of the top ones and what their expertise has been:

Marc Lucovsky One of Windows chief architects at Microsoft
Kai-Fu-Lee Head of Microsofts’s Natural Internative Services Division - working on voice interface for Windows
Vint Cerf Codeveloper of TCP/IP, Internet’s protocol. Specialty in Internet architecture
Andy Rubin Developer of new mobile phone OS
Rob Pike Lucent’s Bell Labs: Writing a bit-mapped interface for Unix
Louis Monier eBay: online retail searches specialty

Some of patterns you see in the hiring are OS Design, compiler optimization, distributed systems architecture.

Now take another look at Goggle vers Microsoft

  Microsoft Google
Email Hotmail Gmail
Desktop Microsoft Desktop Google Desktop
Blogging MSN Spaces Blogger
Instant Message MSN Instant Messenger Hello
Photo Management Photo Story PICASA

This is interesting, particularly when there is talk of a “Google Office” marshalling in on Microsoft Offices’s territory. But don’t expect Google to replace Microsoft soon. Some of the Google apps, such as Picasa, only run on Windows for the time being. But this scares Bill Gates. Picasa is better than Microsoft Story at the moment. Gmail is better than Hotmail. MSN Spaces blogger tool, though, gives Google’s older Blogger a run. And MSN has a better Instant Messager at the moment. The race is on. The winner will be the consumer.

Blog to success with our updated book…

Friday, October 28th, 2005

Our updatded (Version 3) of our blogging ebook is now available…


Get your blog working for you….

Vonage Has a Problem? - You be the Judge!

Thursday, October 27th, 2005

Vonage dropped our business number when transferring our carrier to them from Qwest back in June and we were without our business number until August 12. This was filed with the FCC. We won’t bore you here with more about this, but if you are interested in the actual results of this from the FCC, here are the current reports:

http://www.netadventures.biz/vonageproblem.htm

As you might guess, Vonage says the fault is Qwest’s. Qwest says it is the fault of Vonage. FCC, which has authority and accountability for making sure this kind of thing doesn’t happen, isn’t doing anything (FCC is part of the Emperor has no Clothes Administration).
These reports and this page are not copyrighted. Feel free to copy the page or create links to it. I’d love to see a blog swarm on this. I want this page out of the noise level so we can get on to our real business.

Windows Vista - Is it a Solution?

Saturday, October 22nd, 2005

Windows Vista should be available as Microsoft’s new operating system by Christmas, 2006. The development name at Microsoft has been Longhorn (or Longwait, as it’s affectionately called). What does this mean for a user? Should you wait on buying a computer or buy now? If buying now, what should be in the specs?

First, let’s define an operating system. Basically, an operating system is the supervisor or manager of the computer. It has control of all the resources of the computer. If a program wants memory, it tells the operating system and the OS reserves it for the program. Every key click, every request for a monitor display, and every print request goes to the OS first and is then prioritized and permitted under the security of the OS. To do that, the OS must be in memory all the time with your program and the processor must be fast enough to handle the request along with other work it is doing. The computer should never crash, as it is always under the control of the OS.

All those Windows versions through Windows 98 (Extended and Millennium included) were not operating systems. Memory was too expensive and processors too slow to support this. The fact that Microsoft called them that did not make them that. Windows NT was Microsoft’s first attempt at a real operating system. Windows 2000 was next. Windows XP was the first Microsoft operating system that was really designed for the desktop.

Now my Windows 2000 has to be rebooted once a day. I have antivirus, software and hardware firewalls, anti-spyware, SystemWorks - you name it - they are all on there. And it isn’t just me. I have two clients with systems a few years old with the same problem. The solution is to reformat the disk and reload everything. Then everything works for about two years. It could be hardware, Windows eating itself, or undetectable malware, but the problem is there. These two clients are solving the problem by purchasing new systems.

I would never use any version of Windows at the present time as a server to host web sites. Too unreliable. Microsoft knows this. The better web site servers use something like Linux. The hosting we sell uses Linux. Microsoft sees this as very serious competition. For this reason, the major changes you will see in Vista are not that visible. They are below sea level (pardon the pun). They have to do with security. Many promised features for Vista are delayed on purpose so that Microsoft can release what they hope to be their most secure system ever. Whatever that means. If you upgrade to this, you are (at least theoretically) buying security. You will at least have much better security. There is no way to have perfect security.

One feature that will be there - the new 3D interface - is really great. If you want that and are buying a computer now, you will need a 3D graphics accelerator that supports DirectX9 with AGP 8X or PCI Express 8X and at least 64MB of RAM. Otherwise, Vista will revert back to a legacy mode that is called Classic and look like traditional Windows.

Other questions on Vista are still unanswered. Is it really secure? Will it work with all my existing programs (don’t plan it working with a lot of utilities that interface directly with the disk)? Will it work with my existing hardware if I upgrade the video? At the present time, only the first beta is out for testing.

More later….
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P.S. - As to my problem with Windows 2000, a friend gave me an interesting possibility. Maybe he was kidding, but it is a good laugh. The problem was there in the IBM mainframes of the seventies. As the disk spins, he told me, centrifugal forces will force the magnetic particles on the disk outward, eventually causing some alignment problems with the head. When you reformat the disk to rebuild the system, you are defining the tracks and sectors on the disk again relative to the head position. Whatever. My response is that the OS should be able to detect any deterioration in the disk performance and let me know if something is beginning to happen. The OS should never release control of the hardware unless there is a massive hardware failure. On my Dell system, a hidden program in the BIOS chip can test the hard disk if the diagnostic disk fails to start.

An Interesting Search on Google

Thursday, October 20th, 2005

If you try to search on the world failure in Google, the first entry that comes up on the result page is the biography of George W. Bush - the official White House bio. There are over 277 million entries returned, and this bio is the first entry. Moreover, if you search the bio page, the word “failure” isn’t even on the page. What happened? What can you learn here?

You can trace back for the little note on the right that takes you to Google’s own blog and then search on the word failure in that blog. You will get some explanation.. Also a search on the Internet in other blogs will give you even more interesting information

The positioning is believed (says Google) to be forced by a large number of sites linking to this site with the word “failure” in their anchor text from which they link in. There are 3800 links in Google linking into this site. I’m betting most of those link with the “failure” anchor text. The practice is called Google bombing. The interesting thing here is that the bombing successfully moved the page to the top of 277 million pages without the anchor text being in the destination page.

Advertising on Search Engines: Use Organic or Paid?

Monday, October 17th, 2005

All of the major search engines except MSN were birthed at universities. Both Google and Yahoo began their life at Stanford University. Their public mission statement is to organize the chaotic information of the Internet into a useful order that people can access based on their need using queries. All of them have evolved into corporate media entities. Their goal today is to make money by connecting queries of users to targeted advertisements. They are accountable to their stockholder. If you don’t believe that, I have an investment deal in Nigeria I’d like to tell you about. The problem comes in the fact that more than 80% of the user clicks go to the organic results (according to Jupiter Research). At the same time, almost all of Google’s income is from their paid advertising. So should you trust the organic or buy the ads?

You can expect to see, during the next few years, more and more targeted advertising as information about your searching patterns is sold to television companies and other media outlets. Google provides you with paths to information; you provide them with a profile of your searching patterns.

Now try an experiment. Go to Google and enter HDTV as a search word. Look at your organic results and then look at the sponsored results at the top and right. What is the difference between the two? The organic results are almost entirely content driven - how to purchase a HDTV television, reviews, how they work, etc. The sponsored advertisements are almost for all various companies selling the televisions. The Google algorithms are pretty good at separating the two. The organic results, in contrast with the sponsored, are primarily content-driven. The sponsored ones are purchased and positioned (in Google) from five variables, three of which are secret.

You will also see a few commercial sites that successfully figured out how to position themselves well in the organic results. I love the story John Battelle tells in his book The Search about 2bigfeet.com. Search on big feet and watch this site come up on top. John tells the story of this company and what happened when Google’s famous Florida Dance hit this site in his book.

Take a few more challenges and search for specific products, then compare to see the difference between the organic and sponsored results.

Back to our original question - use the organic ads or buy an ad? Paid ads will become increasingly important. With Google as a media company now, the paid ad industry will grow. It is particularly useful when selling unique products over large geographic areas and that don’t justify a store front, such as those shoes for big feet. But hey - he got his site working in the organic results. Try your product or service both ways and see what happens.

Where is Google Going? - (More)

Tuesday, October 11th, 2005

The alliance of Google with Sun against Microsoft is a big clue that together they plan to try to tackle the Microsoft giant together. You can read more about this from David Kirkpatrick’s article at the Fortune site:


Fortune Article

At the present time Sun has only agreed to distribute the Google Toolbar to consumers who want it along with Sun’s own Java Runtime Environment (JRE). This is a small step, but an important one that could lead to Google providing free web-centric applications to compete with Microsoft’s desktop applications. Sun’s Jonathan Schwartz explains this at:


Sun’s Jonathan Schartz’s blog

You would use the applications free of charge. Google would use them to send you targeted ads.

And as far as the “big brother” experiment in San Francisco: Google has just filed a patent that indicates they are working on a method of monitoring all your actions. The purpose, of course, is to provide you with more targeted advertisements. For a copy of the patent application, see:


The Patent

Where is Google Going?

Wednesday, October 5th, 2005

In just seven years, Google, Inc has gone from a simple startup to a leading search engine with the major part of the search engine traffic and $7.1 billion dollars to spend where they will go next. Where will it go? The payroll is now 4200 employees, which is still small compared to Microsoft’s 61,000 workers and $48 billion in cash. But even Microsoft is worried. They’ve lost some of their top people to Google and aren’t happy about it.

Here are some directions to watch:

  • One of those people Google took from Microsoft was their key Windows’ architects (Mark Lucovsky). Now look at the features Google is bringing out out, such as the Desktop. Google would love to take the operating system market from Microsoft. There would be an interesting twist in all probability. It would be a Web-hosted alternative to Windows.
  • Google plans to announce (if they haven’t already) an alliance with Sun to provide web-based office applications such as a word process, spreadsheet, and more.

  • Google’s rolling out free Wi-Fi access, for now only in specific areas of the San Francisco Bay area. All your web traffic would be channeld through Google with this free WiFi. Based on this pilot program, this could expand to other cities. Guess what that means? You get free Internet access, they get to track everything you do.

  • Another option might be for Google to purchase a big chunk of AOL Online to stop Microsoft’s attempt for an alliance there. AOL Online is shifting to a free service, with income provided by advertising as with other search engines. AOL Online is a part of Time Warner, enabling Google to become more of a media company.

Vonage update

Saturday, October 1st, 2005

Vonage restored our business number 503 697-4773 on August 11, one week shy of 2 months we were withosut our business line. During that time an expensive DEX yellow page ad and some 375 web pages pointed to a dead line. We have filed a billing with Vonage for about $8,000 for the lost business, our time, and other detail variable associated with the problem that they caused. The FCC is the official arbitrator in such situations, and they have had our claim for the 30-45 days they require for resolution. No resolution yet. FCC tells us to wait one more week. That means more interest for Vonage to pay.

Using Google Adwords

Saturday, October 1st, 2005

If you are purchasing an ad on Google using Adwords, remember that three of the five parameters that determines the positioning of your ad are subjective. The parameters may not be subjective to Google, but they are to you - you have no way of determining their value for you ad. This means Google has a lot of control of the position of your ad, even when you pay for it. This is in strong contrast to Yahoo, where I can actually purchase a #1, #2, or any top ten slot. Should you trust your ad to Google positioning?

There is a chicken & egg issue here. If Google tells you how they calculate those three parameters (or copyrights the equation, which makes it public), it leaves them vulnerable to those who would cheat with them. Keeping those variable equations secret protect them, at the loss of customers that want those before purchasing an ad.

The solution is simple - try an ad and see if it works. If it doesn’t, pull it. The bottom line is whether the ad works. This assumes, of course, that you know how to make the ad work. - it has to motivate for click-through and qualify those click-throughs. Don’t advertise a book you sell unless you qualify it as costing something. Otherwise, people will click through expecting something free.