An Interesting Search on Google
If you try to search on the world failure in Google, the first entry that comes up on the result page is the biography of George W. Bush - the official White House bio. There are over 277 million entries returned, and this bio is the first entry. Moreover, if you search the bio page, the word “failure” isn’t even on the page. What happened? What can you learn here?
You can trace back for the little note on the right that takes you to Google’s own blog and then search on the word failure in that blog. You will get some explanation.. Also a search on the Internet in other blogs will give you even more interesting information
The positioning is believed (says Google) to be forced by a large number of sites linking to this site with the word “failure” in their anchor text from which they link in. There are 3800 links in Google linking into this site. I’m betting most of those link with the “failure” anchor text. The practice is called Google bombing. The interesting thing here is that the bombing successfully moved the page to the top of 277 million pages without the anchor text being in the destination page.