From a recent speech by Jeff Jarvis – an insider to big media. Jeff worked for the New York Daily News, TV Guide, and People. He founded Entertainment Weekly:
The days of “we own the media” are over. We owned the free press for a century, now the people own it.
We think in old media terms, of an A-list. There is no A-list. Influencers are people who know people….Look for people getting the thank-yous. Those are your thought leaders.
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