Carl’s SEO & Web Design Blog

We maintain a black list of IPs and domains that have spammed or phished us. This list is saved on our local computer in Microsoft Access and periodically uploaded to a MySQL table on the host that is made available to hackers, the FTC, and (when relevant) to individual state Attorney Generals. In mid-January […]

Those of us that struggle to get our clients to the top in the returned results know that Google appears to put new sites in a sandbox, or playground area. Your brand-new site may stay there for 6-8 months, and there doesn’t appear to be anything you can do about it. Meanwhile, you get a […]

If you are planning to do Pay-Per-Click advertising, the biggies are Yahoo’s Search Marketing or Google’s Adwords.
If you purchase a Google Adword advertisement, your position in the listing is determined by the equation:
PI = CPC * CTR * text relevance of ad * history of keyword factors * other
where:
PI = position of […]

Links to your site are important for that web traffic, but are important in two different ways: building search engine traffic and simple referrals.
Search Engine Traffic
A link into your site from a popular site is useful for positioning you well in the search engines if it is a text link and contains important keyword phrases. […]

For getting high traffic, web sites and blogs involve different strategies.
If you are using a web site to sell your ideas, visions, or services you will probably find that most people find your site using the search engines. This means positioning well in the engines on your relevant keywords. This positioning, at least […]

From FORTUNE magazine:
Microsoft, Google, Yahoo! and Cisco came under sharp attack from leaders of Congress and human rights advocates for aiding China’s efforts to censor the Internet and punish dissidents. Seems like profit is more important to them than Freedom of Information. For more information, see Tech Under Attack
Or see the difference yourself. Search […]