For getting high traffic, web sites and blogs involve different strategies.
If you are using a web site to sell your ideas, visions, or services you will probably find that most people find your site using the search engines. This means positioning well in the engines on your relevant keywords. This positioning, at least in Google, is primarily controlled by the number of links from quality and relevant sites into your pages. Your basic strategy for high traffic, if your site is designed properly, is to build up these links coming in naturally over a period of time. Our SEO book can give you good strategies for that.
For using a blog, the strategy is different. Your goal is to build a blog swarm, or creating energy in a number of related blogs, that point to your blogs postings or web pages. A blog posting can link to your web pages or another posting or your web pages can link to a posting. The blog has to be dynamic, be edgy (to invite comments). In addition, you have to go out to related blogs and build energy on your topic there. Our blogging book details the strategy here.
Don’t expect to see a high PageRank on a page your blog points to or many other blogs point to it, but do expect to see a lot of traffic. If you have your blog properly installed, when you update it the blog “pings” the blog directories, letting everyone know you’ve updated your blog. Moreover, people can subscribe to your blog and get your updatings. All of this is automatic and dynamic. When you blog, information gets to interested users quickly. Updating a web page means a user gets it on a result page after Google has indexed it again – which can take days or months.
Let’s take an example. We put a page on our web site about some major problems we see with Vonage. Next, we searched on Google for blogs on related topics using phrases such as vonage +”customer support”+ +blog. Next, we uses the returned results to find blogs discussing vonage problems and entered our comments as a part of their discussion, with a link to our page in each comment. We kept going – must have gone to over a hundred blogs and commented. As a result, there is a swarm and the Vonage page on our site is one of our most popular pages. It really doesn’t have any PageRank, as it is almost a gateway page. Yet it has high traffic. There is a caution here. Blog comments should be related to the topic for which they are posted. If you do anything else, it’s consider blog spam
{ 4 comments… read them below or add one }
It seems like the blog will probably win. Though I need a plce for some static yet important content – for example a list of speeches and articles I have been quoted in.
I suspect that’s thereason general public want to read blog….Internet visitors generally create blogs to declare themselves or their secret views. Blog grant them same matter on the monitor screen what they specifically needed,so as the above stuffs declared it.
I am glad to post my views and points in this blog, but I must say that webmaster of this blog has done a very great job to make his blog more informative and more discussable but unfortunately everthing is same here that more than 80% in this and other blogs post their comments for making spam!!!, so i will really all this spam links to google band tool, because webmaster makes blogs for making discuss and for sloving each other problems. thanks http://www.gordoniihoodia.net
My main concern is that you can’t guarantee every page of your website will be included in the SERPs. Considering I’m constantly adding new products to my company’s website, I need to be sure that customers can find them as soon as possible.http://www.seoptimizerz.com
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