Now that the BigDaddy update is over, what does this mean? What is Google looking at as important now in ranking your site? Here are some things we’ve noticed:
- Incoming link quality is used to determine how deep Google will crawl your site. Those incoming links and their quality are important!
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Pages that were sharing common Title and Description text were often seen as duplicate pages and some were dropped. Also dropped were pages without Titles and Descriptions. Use Titles and Descriptions and keep them unique to the pages you are indexing. They should also be optimized for the keyword phrases on that page.
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The more unique pages are in your site, the better the quality of your rankings.
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If your page has a lot links coming in (low link popularity), you are less likely to get a lot of those links crawled.
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Some of Google’s tools are not working too well. The Link command has been broken for some time. The Site command sometimes failed, not showing some pages on yor site that really are in the index. Other commands such as inanchor and allinanchor may not work right at times.
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