Google Adwords has changed things a bit for their ads going into the holidays. Bid price has become more important for positioining your pages and the quality of the landing page less so. This, I presume, is to enhance Google’s profit during December. This means you may have to increaee your bid to maintain the same CTR during the month.
Archive for November, 2006
OnLine Sales and the Holidays - Part II
Thursday, November 30th, 2006Online Sales and the Holidays
Wednesday, November 15th, 2006If you have a web site targeted for the coming holiday sales, here are a few tips for your site:
- It’s a little late for optimizing a new site for the organic (free) engines for the holidays. If you have an existing site, target your title, description, and page contents to one to three keyword phrases that are used frequently in searching the engines and have a minimum of competition. Second, get as many links into your site as possible. Our seo book has many tips on these strategies and others.
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Using paid advertising gets you positioned well in minutes (Google’s Adwords) or in a week (Yahoo). Our seo book now has a lengthy chapter on using these PPC strategies to get them working for you quickly.
Order the book today and get your site going today!