Archive for April, 2009

What are the ten major mistakes of SEO?

Tuesday, April 28th, 2009
  1. Not seeing the search from the user’s perspective.
  2. Not planning an objective SEO strategy.
  3. Not using the right keywords.
  4. Not using link text correctly.
  5. Ignoring accessibility issues for physically challenged.
  6. Designing for a high number of links to the site instead of looking for link-in quality.
  7. Building menu structures with JavaScript or Flash and not providing an alternative.
  8. Not creating a site map.
  9. Not creating strong content.
  10. Not tracking site statistics.

Want more? See http://netadventures.biz/seomistakes.htm

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Posted in Search engine optimization | No Comments »

Ten search engine optimization tips for the non-professional

Saturday, April 11th, 2009
  1. Identify the key words the user might use to search for you on the
    search engines. Build the page from these. What is the problem
    that the user has? How will he or she search to resolve
    that problem?
  2. Choose a title for each of your pages that includes 1-2 of the primary
    keywords you are using.
  3. Do not duplicate titles between pages.
  4. Use Heading tags (H1, H2, H3) to define subtitles and use keywords in
    them.
  5. Build links into your site from other high-quality sites.
  6. Drive people to your site from your content. Google loves content-rich sites. Establish yourself as an authority.
  7. Google really doesn’t like JavaScript menus or Flash for menus and doesn’t see those links. Use CSS or direct links instead.
  8. Use lots and lots of social networking to sell your site. The pages of social networks are very dynamic, and Google loves indexing
    dynamic pages.
  9. Keep your site clean of errors.
  10. Make sure you have an ALT tag that uses keywords of the destination page for every image you are using.

Want more? See
http://www.netadventures.biz/tentips.htm

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Posted in Search engine optimization, Web Design | No Comments »

Webmaster - Update

Saturday, April 11th, 2009

We’ve been VERY busy with web site work recently and haven’t had time to to the major redesign on this site that is needed. We also need to update the SEO book we have been selling. Our priority is our client sites. Our primary market is search engine optimization and content development. We also continue to develop small web sites that, with the optimization, give customers a lot of bang for a minimum of investement.

Recently we updated the blog software - going from WordPress version 1.5 or so to 2.7, then changed the template so it works harder. We’ve also started adding tags now.

We will be updating this blog much more frequently now, so we suggest you subscribe by RSS or bookmark the blog. We write for 3 blogs, so that keeps us busy as well. Some of the better stuff we will blog here and then pop a longer version to library on our netadventures.biz site. Comments are open here - register and talk to us.

We are also on both Linkedin and Facebook.

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Posted in Web, Web Design, Webmaster | No Comments »