Ten search engine optimization tips for the non-professional

  1. Identify the key words the user might use to search for you on the
    search engines. Build the page from these. What is the problem
    that the user has? How will he or she search to resolve
    that problem?
  2. Choose a title for each of your pages that includes 1-2 of the primary
    keywords you are using.
  3. Do not duplicate titles between pages.
  4. Use Heading tags (H1, H2, H3) to define subtitles and use keywords in
    them.
  5. Build links into your site from other high-quality sites.
  6. Drive people to your site from your content. Google loves content-rich sites. Establish yourself as an authority.
  7. Google really doesn’t like JavaScript menus or Flash for menus and doesn’t see those links. Use CSS or direct links instead.
  8. Use lots and lots of social networking to sell your site. The pages of social networks are very dynamic, and Google loves indexing
    dynamic pages.
  9. Keep your site clean of errors.
  10. Make sure you have an ALT tag that uses keywords of the destination page for every image you are using.

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