Selling Your Product or Service Using Social Networking

1. Sell to the need of your customer. Actually, you sell to the “want” of the customer. What the customer wants and what he or she needs are two different things. Suppose you sell health products. For example, HGH is a hormone that enables the rebuilding of cells and restores youth. Normally you don’t take HGH, but rather a precursor that forces the body to release the HGH that the body has already made. If the product is XXX, you are not selling XXX. That may be what the customer needs, but the customer doesn’t know that. Also, you are not selling an HGH precursor. What you are selling is youth. Target that with your keywords and content.
2. Go for the niche market. Do your keyword analysis, use long keyword phrases, and target a niche in your market. Use multiple web sites and blogs if necessary to target multiple niches.
3. Drive from content. Lead from ideas and information. In the old paradigm, this would look like you are giving the store away. In the new paradigm you are establishing yourself as an authority and drawing people from your authority. To win, you have to lead from authority and encourage networking in terms of that.
4. Be interactive. Keep your blogs open for dialog. Interact on the social networks like Facebook and Linkedin. Join groups on the networks and contribute to them. Force interaction with controversy and novel ideas. Be creative. Comment on blogs that relate to your issues. Don’t interact to sell, interact to drive comment and synergy. Give people multiple ways to reach you. Be sure to follow up on contacts.
5. Use lots of links. Link from the social networks to your site and blogs.

Tagged as: Internet marketing, Search engine optimization, social networking