Twitter is a social networking site that permits you to broadcast your message on the Internet to over 100 million members in the Twitter network. People can “follow” you and will automatically see all of your postings immediately on posting or, alternately, they can search Twitter or a keyword and find everything posted that relates to that keyword.
Some of the reasons to use Twitter:
• Twitter will enable you to meet new friends and network with them to accomplish the goals that you are trying to accomplish.
• Twitter can keep you in contact with existing friends and relatives. You can send them pictures of what is happening with your family, organization, or church.
• Twitter will help you become a better writer. A posting on Twitter is limited to 140 characters. You will need to learn how to connect with people, motivate, and then call to action within that 140 character limit.
• Twitter will help you keep informed on what’s happening and “hot” at the present moment.
• Twitter will build traffic to your blog or website. Your Twitter postings are indexed immediately.
• Twitter is entertaining.
• Twitter personalizes your business or organization. The younger generations have a deep mistrust of institutions. They want relationships. Twitter focuses on relationships, not institutions. For example, if you wish a support network for your product, people can contact a person in your organization, or of you wish, contact a community of users to solve their problem.
• Twitter allows you to do polls, ask questions about a problem you have (forum strategy), find a job, or network a project (crowdsourcing).
To see how this works, here is a true story. A well-known Christian celebrity posted to “pray for Nashville”. The news of the major flood that had hit Nashville was buried under the media news of the bomber that planted a bomb in Times Square and the oil spill in the Gulf. In Twitter, I posted her news on Twitter and requested prayer from those that were following me. I suddenly noticed a CEO of a major publisher based in Nashville had started following me. Apparently, he had searched Twitter on “Nashville” and found my tweet. The first news I had of the Nashville flood continued to come from him as he used Twitter to mobilize resources and prayer. Between these postings, his other postings took me into his blog. This blog is a virtual encyclopedia of “how-to” articles for anyone serious about writing, social networking, leadership, or publishing (http://michaelhyatt.com/). This all happened within the course of a few minutes.
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