Archive for the ‘Adwords - Google’ Category

Google Inside Scoop with Matt Cutts

Thursday, January 25th, 2007

One very important blog - if you haven’t found it - is Matt Cutt’s blog. Matt works at Google and has become the primary interface between Google and the SEO community. This is as close as you are going to get to the inside scoop on how Google works. You can find his blog at:

http://www.mattcutts.com/blog/.

Check it out - search by topic or scan the archives.

A good recent posting is available at:

http://www.mattcutts.com/blog/infrastructure-status-january-2007/

This describes some of where Google is going in 2007. It’s a little big of technical stuff here, but those supplemental results he mentions are the listings Googe returns when it can’t find enough information on a search in its main database. These are labeled as such in the return from a search. Obviously, that isn’t a good place for your site to be listed. If you are there, it generally means you have a weak image to the search engine (too few links to your site?) or you are doing borderline spamming of the search engines. Matt says it basically means you have low PageRank.

Posted in Adwords - Google, Blogging, Google, Google Mapping, Internet Marketing and Promotion, Search engine optimization | 1 Comment »

Yahoo’s New Paid Advertising System

Thursday, January 18th, 2007

Yahoo has changed its bidding system (paid advertising) to compete more effectively with Google. You can find more details of this at:
http://www.ysmblog.com/blog/2007/01/08/the-new-bidding-system/

Posted in Adwords - Google, Internet Marketing and Promotion, Overture, Search engine optimization | No Comments »

OnLine Sales and the Holidays - Part II

Thursday, November 30th, 2006

Google Adwords has changed things a bit for their ads going into the holidays. Bid price has become more important for positioining your pages and the quality of the landing page less so. This, I presume, is to enhance Google’s profit during December. This means you may have to increaee your bid to maintain the same CTR during the month.

Posted in Adwords - Google, Google, Internet Marketing and Promotion, Search engine optimization | No Comments »

Online Sales and the Holidays

Wednesday, November 15th, 2006

If you have a web site targeted for the coming holiday sales, here are a few tips for your site:

  1. It’s a little late for optimizing a new site for the organic (free) engines for the holidays. If you have an existing site, target your title, description, and page contents to one to three keyword phrases that are used frequently in searching the engines and have a minimum of competition. Second, get as many links into your site as possible. Our seo book has many tips on these strategies and others.

  2. Using paid advertising gets you positioned well in minutes (Google’s Adwords) or in a week (Yahoo). Our seo book now has a lengthy chapter on using these PPC strategies to get them working for you quickly.

Order the book today and get your site going today!

Posted in Adwords - Google, Google, Internet Marketing and Promotion, Search engine optimization, Yahoo | No Comments »

Do-It-Yourself Search Engine Optimization

Tuesday, October 17th, 2006

Thinking of using Google Adwords? A new and updated version of our SEO book is now available at:
http://www.the-seobook.com.

The book is now 256 pages, and the PPC chapter is now expanded with more information for using Google Adwords for successful selling. Why not order it today? If you are thinking of selling something online during the holiday season and you are using a new web site, you’ll need Google Adwords to get the word out by then. Google will have trouble optimizing a new site for any quality ranking by the holidays unless you are using Adwords.

Posted in Adwords - Google, Google, Internet Marketing and Promotion, Search engine optimization | No Comments »

Changes in Google Adwords

Wednesday, August 2nd, 2006

If you’ve been using Google Adwords, you’ve may have noticed a sudden jump in your cost per click. It wasn’t imaginary - Google is putting more emphasis on the quality of your landing page in calculating your minimum bid. There was, apparently, a lot of Adword spamming regarding the landing pages. People would click through to the landing pages only to find a page of Adsense advertisements or ads on products unrelated to the click-through keyword phrase.

Google was using humans to evaluate the landing pages, but now (as of June) started using a special spider to check Adword landing pages for spam. If you’ve seen your click prices jump by $5- or more, you’ve probably been Adword spamming. It’s a dramatic jump in PPC price if you are being flagged for Adword spamming.

The bottom line here is simple - optimize that landing page as if it were a page for the organic engines. Here are a few tips:

  • Don’t click the user to a landing page full of Adsense ads.

  • Don’t click the user to a common page for an affiliate product you sell. Your page should be unique.

  • Have a privacy statement on the page.

  • Have your real address (not a PO Box number) and phone number on the landing page.

  • Don’t put your email address there, but you can use a form and give them the option of sending you their questions.

Need more tips for that landing page? See our SEO book. Remember that now a strong, strong landing page can get your traffic up and your cost per click down.

Posted in Adwords - Google, Google, Internet Marketing and Promotion, Search engine optimization, Web Design | No Comments »