It use to be that Google did a “Google Dance” once a month indexing everything and if you were lucky you held on to your position or climbed up some. The less fortunates saw their site head for the back forty or disappear entirely. One of the famous ones was the Florida Dance that […]
One very important blog - if you haven’t found it - is Matt Cutt’s blog. Matt works at Google and has become the primary interface between Google and the SEO community. This is as close as you are going to get to the inside scoop on how Google works. You can find his blog at:
http://www.mattcutts.com/blog/. […]
Yahoo has changed its bidding system (paid advertising) to compete more effectively with Google. You can find more details of this at:
http://www.ysmblog.com/blog/2007/01/08/the-new-bidding-system/
For the second time, we’ve had a client having problems with their email through Comcast. Comcast is blocking their email when using another host, even though they aren’t spamming. Contacting Comcast about it doesn’t do anything. Comcast is on our blacklist of hosts that support spammers at:
http://www.creatingnewworlds.org/stopspam.pdf
They are also on our short list of […]
Google Adwords has changed things a bit for their ads going into the holidays. Bid price has become more important for positioining your pages and the quality of the landing page less so. This, I presume, is to enhance Google’s profit during December. This means you may have to increaee your bid to maintain […]
If you have a web site targeted for the coming holiday sales, here are a few tips for your site:
It’s a little late for optimizing a new site for the organic (free) engines for the holidays. If you have an existing site, target your title, description, and page contents to one to three keyword phrases […]
Thinking of using Google Adwords? A new and updated version of our SEO book is now available at:
http://www.the-seobook.com.
The book is now 256 pages, and the PPC chapter is now expanded with more information for using Google Adwords for successful selling. Why not order it today? If you are thinking of selling something online during […]
If you have installed Google’s Toolbar on your site, you will see a new menu bar with a PageRank icon at the top. It returns a value of 0-10 for any page you are viewing in your browser. The implication is that the higher this number, the more important your page is in Google.
PageRank is […]
One question I often get is which way should I go - aim for the free or organic search engines or purchase a PPC (pay-per-click) ad in Google’s Adwords, Micorosft Live, or the Yahoo Search Engine Marketing?
The answer is generally yes; that is, go for both. The organic engines are free, but in Google […]
Branding is very important in web site marketing and the success of your site. A brand is a collection of images, text, symbols, logos, slogans, and design that represent a company or individual. It is so important in marketing that companies often trademark their brands (particularly logos or the company name) to protect the identity […]
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