It use to be that Google did a “Google Dance” once a month indexing everything and if you were lucky you held on to your position or climbed up some. The less fortunates saw their site head for the back forty or disappear entirely. One of the famous ones was the Florida Dance that […]
A few months ago if you searched Google on “miserable failure”, you’d find the bio of George W. Bush at the top of the list that was returned. Google tried to communicate that this wasn’t a political statment on their part, it was simply the result of their ranking algorithms putting it topside.
This ranking […]
One very important blog - if you haven’t found it - is Matt Cutt’s blog. Matt works at Google and has become the primary interface between Google and the SEO community. This is as close as you are going to get to the inside scoop on how Google works. You can find his blog at:
http://www.mattcutts.com/blog/. […]
Yahoo has changed its bidding system (paid advertising) to compete more effectively with Google. You can find more details of this at:
http://www.ysmblog.com/blog/2007/01/08/the-new-bidding-system/
DMOZ is the without doubt the major directory on the Internet. It’s unlikely, however, that someone will search it for your website. Why, then, is it so important? It’s important because (1) it is updated by human operators (2) it’s free and (3) it is Google’s directory. If you are in DMOZ, Google considers […]
Google Adwords has changed things a bit for their ads going into the holidays. Bid price has become more important for positioining your pages and the quality of the landing page less so. This, I presume, is to enhance Google’s profit during December. This means you may have to increaee your bid to maintain […]
If you have a web site targeted for the coming holiday sales, here are a few tips for your site:
It’s a little late for optimizing a new site for the organic (free) engines for the holidays. If you have an existing site, target your title, description, and page contents to one to three keyword phrases […]
For over a year we’ve been black-listing spam hosts. This has been minimally effective - but some changes are in store to increase the effectiveness of our black list. One guy threatened to sue - until we mailed his spam email to his State Attorney General.
We did have two problems, however.
We store the […]
Thinking of using Google Adwords? A new and updated version of our SEO book is now available at:
http://www.the-seobook.com.
The book is now 256 pages, and the PPC chapter is now expanded with more information for using Google Adwords for successful selling. Why not order it today? If you are thinking of selling something online during […]
If you have installed Google’s Toolbar on your site, you will see a new menu bar with a PageRank icon at the top. It returns a value of 0-10 for any page you are viewing in your browser. The implication is that the higher this number, the more important your page is in Google.
PageRank is […]
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